Ahead of Van Andel Arena are Budweiser Gardens in London, Ontario, who tops the list for mid-sized venues, followed by the MTS Centre in Winnipeg, Manitoba, and the SMG-managed Intrust Bank Arena in Wichita, Kansas.
Venues Today uses pre-determined criteria to measure a venue’s presence on what they refer to as the ‘big three’ digital platforms (Facebook, Instagram, and Twitter) as well as check-in data from Foursquare/Swarm to measure fans’ on-site social media engagement. The end result is a social media score used to rank all venues. The complete Venues Today SMP100 list can be found here.
Since Van Andel Arena opened its doors for the first time nearly 18 years ago, social media has swelled in popularity and is more prevalent today than ever. The traditional methods of marketing and advertising are no longer sufficient as an entire strategy. The SMP100 list has shown social media’s importance as a companion to press releases, traditional media, and other promotions. The staff at Van Andel Arena has worked hard to stay up on trends and be sure they are at the front of
a rapidly changing media landscape, and their presence on this list appears to show they are on the right track.
You can stay up to date on Van Andel Arena news by liking their Facebook page and following them on Twitter@VanAndelArena and Instagram @VanAndelArenaGR.