Thursday, April 7, 2016

Paperless Tickets: What They Are & Why Artists Use Them

With word spreading of Garth Brooks coming to Van Andel Arena on May 14th, and the use of paperless or “credit card entry” tickets for select seats, we are revisiting the topic of paperless tickets to explain why paperless ticketing is becoming a popular method for shows and what you need to know if you’ve made such a purchase.

Paperless tickets were designed for fans by Ticketmaster in hopes to cut down on ticket scalpers and allow fans the opportunity to purchase tickets for a fair price. Since the creation of paperless tickets, many artists, such as Justin Bieber, Miley Cyrus, Michael Bublé and Eric Church, have decided to make all tickets to their concerts paperless.

Eric Church openly expressed the difficulty of fighting with ticket scalpers during a 2014 interview with After nearly 1,000 of his tickets were purchased by scalpers, Church took action and canceled orders where scalpers were selling the tickets for $800-$900.

The reality, however, is that people have been scalping for a long time—altering their approach to modernize the way they make profits.  Recent technology has provided faster ways to get tickets, including automated computer software programs, which allow tickets to be purchased at large quantities. Along with this, we see the issues of pricing becoming unaffordable for fans and the risk of false tickets being sold, all issues that venues, music artists, and promoters have been trying to cut down on. ABC News had even covered a story in 2014 on ticket scalpers, false tickets, and the effects they have on fans. 

Paperless ticketing is an alternative method of purchasing tickets and continuing to gain access to the shows you want to attend. Instead of receiving your tickets ahead of the event, you will need to bring the credit card you used to purchase the ticket and a valid, government-issued ID (such as a driver's license, state ID or passport) to the event. When you arrive at the venue, simply show the ticket taker your credit card and ID. The ticket taker will swipe your credit card and a seat locator slip for each ticket will be printed off.

Now you’re probably asking yourself, what if I purchased tickets as a gift and don’t plan on attending the show? You will have to accompany them to the venue and show your credit card and ID to gain them access into the event.

For any other questions and concerns or if you’d just like to learn more about paperless tickets, click here